A step towards the future of fashion: No more throwing away unsold clothes
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No more throwing away unsold clothes: new fashion industry policy
Thank you for using Leaf Aloha. I am Saki Shimizu, a staff member at Leaf Aloha. This time, I would like to delve into the "Bill to Prohibit the Disposal of Unsold Clothing, including Clothes and Shoes," which was largely agreed upon by major EU (European Union) institutions on December 5th. This move reflects the growing awareness of sustainability and the environment in the fashion industry, and is of great significance.
Why is this policy necessary?
First, to understand why this policy is necessary, let's look at the current state of the fashion industry. Every year, millions of tons of clothing are produced, much of which is discarded without ever reaching consumers. This phenomenon is due to overproduction and rapid changes in trends, which cause a huge waste of resources and negative impacts on the environment.
The fashion industry places a heavy burden on the global environment. For example, the production of clothing requires large amounts of water and energy, and also uses chemicals. This leads to soil and water pollution, and has a negative impact on the ecosystem. In addition, much of the discarded clothing is incinerated, which also poses the problem of carbon dioxide emissions.
Aims and Effects of the New Policy
The new policy aims to fundamentally rethink the process of how clothes are made and disposed of, with a focus on:
Consideration of the environment during production
- Companies are expected to use environmentally friendly materials and make efforts to reduce energy consumption and emissions in their production processes.
- Unsold clothes are recycled or donated, creating new value, reducing waste of resources and mitigating the environmental impact.
Consumer education
- Consumers will also be educated and provided with information to encourage more sustainable fashion choices, with the hope that their consumption behaviour will become more environmentally conscious .
Leaf Aloha Initiatives
Leaf Aloha, the Hawaiian goods mail order company, actively supports and plans to put into practice this new policy. Our company is taking the following steps:
Use of organic cotton
- Leaf Aloha offers products made from organic cotton, which is grown without chemical pesticides or synthetic fertilizers, helping to preserve soil health, reducing health risks for farm workers, and minimizing the impact on the surrounding ecosystem.
Adoption of on-demand printing
- By adopting on-demand printing, which produces products after they are ordered, we are able to significantly reduce excess inventory and unnecessary waste, enabling more efficient production and reducing the burden on the environment.
Hopes for a sustainable fashion industry
Through these efforts, Leaf Aloha contributes to the development of a sustainable fashion industry through the use of environmentally friendly materials and efficient production methods. By choosing these products, consumers can also contribute to protecting the global environment and practice sustainable consumption.
Ultimately, this policy will be a step towards increasing the sustainability of the fashion industry as a whole and protecting the global environment. I personally feel very positive about this new initiative. Ending the fashion industry's traditional "make and throw away" cycle and moving towards banning the disposal of unsold clothes will not only benefit the global environment, but will also have a positive impact on our consumption behavior.
We hope that these efforts will increase sustainability in the fashion industry as a whole and be a step towards a better future. Leaf Aloha will continue to work hard to realize sustainable fashion.
inquiry
If you have any questions or concerns, please feel free to contact us. We hope you will continue to support Leaf Aloha.
Leaf Aloha staff